It is now mandatory for any company to take a close and regular interest in what employees think of their place and their working relationships. There are several reasons for this phenomenon.
Admittedly, the notion of democratic enterprise has made its way, and it is important to modernize to remain attractive. But above all, collecting the opinions of employees is very important when it comes to maintaining a good reputation for a company. That's why it's important to collect these reviews in the most efficient way possible. Explanatory elements.
Why collect the opinions of employees when you are a company?
For a company, reputation remains very important in terms of turnover generated, since customers turn more easily to a company with a good image. However, it is illusory when one is a leader to think that one has complete control.
We can obviously influence it in different ways, for example by offering quality products or by offering regular advertising campaigns. But this control will never be complete: you must therefore learn to use the opinions of employees to find some room for maneuver.
From now on, the e-reputation on the internet is becoming more and more important in the construction of the image possessed by a company. Many factors define it, from the comments left by customers on search engines to social networks, via platforms such as AvisSalarie, which aim to collect the opinions of employees. This is why it is crucial to be informed, for example by reading this content to learn how to enhance your company's e-reputation on Google.
How to collect employee feedback effectively?
However, before talking about using them, it is still necessary first to define the right channels to collect the opinions of employees. Thus, these opinions are most often collected through annual interviews or during certain meetings.
However, it is obvious that the employees are then placed in situations that have important stakes for them, such as the possibility of a raise or access to a better position.
For this, they will then not be objective and will rather pronounce the words that they think are expected of them. However, this will not prevent workers from finding platforms that allow employees to give their opinion on the internet about their company in complete confidentiality.
This will have an uncontrolled effect on e-reputation. An effective way to collect the opinion of employees is therefore to consciously direct them to these platforms while preparing to obtain only positive comments.
Use the opinions collected to improve the image of the company
This is therefore a method of obtaining honest opinions without having to record telephone conversations. Collecting employee feedback effectively will ultimately lead to a set of significant benefits for the company.
Indeed, if the comments are negative, we can use them to analyze the main causes of dissatisfaction and potentially pinpoint malfunctions that we would never have identified otherwise.
By doing so, it will be possible to put in place policies to solve these problems, and then make it known on the web and social networks. In addition, since employees feel listened to, they will in turn be able to provide new, more positive comments.
All of this will gradually contribute to the general improvement of the company's e-reputation. In case of positive reviews, everything is fine. They will be publicized in such a way as to attract potential customers, and will usefully counterbalance negative opinions which could have been issued on Google by such and such a customer.
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